Content marketing, say what?

Everybody is talking about content marketing, but what is it and how can you use it for building brand awareness?Winning the battle for your audience’s attention takes constant innovation. Consumers aren’t engaging with traditional marketing in the way they used to. Sure, they’re bombarded...

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Just say no to these content marketing mistakes

It’s that time again – when everyone and their mother is posting think pieces about coming trends that will shape the new year. Because we are ever contrarians here at Clockwork Media, we’ve decided to offer something a little different and write up a list...

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Video saved the marketing star

2015 is predicted to be the year of video marketing. It’s not a new concept by any means, but it’s something that hasn’t yet been fully explored by businesses. However, it’s important that you understand what makes a good video – unless you want yours...

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Is your website lame?

In the golden age of communication, your website should really be one of your main marketing concerns – even more so than snappy business cards and fancy schmancy email signatures. Yet, there’s still a tendency to ignore the worldwide web’s second greatest creation (it’s still...

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Be fearless with your content

The audience is begging for great content. There is a time and place for press releases and brochures, but there is a burning desire for more thought leadership and opinion-based pieces. The catch-22 is that many brands are fearful of lending their voice to industry...

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Review: Making Ideas Happen By Scott Belsky

In a previous review, I discussed Made to Stick, a book about how to make ideas more memorable. Scott Belsky’s Making Ideas Happen is about how to actually make them happen – without using voodoo or stealing other people’s creations.Let’s be honest: we all have...

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10 Tips to Improve as a Designer

 1. Learn Something New Whenever I’m in a creative slump I try something new or do something completely unrelated to design. Getting your mind off things and into something new helps a lot. 2. Become a Collector Each time you see a design that inspires you, collect it,...

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7 tips to becoming a better writer

Whether you’re writing a blog post, a thought leadership article or a short pitch to the media, here’s seven tips to improve your writing:  1.  That’s not very nice: avoid using weak and non-descriptive words like “very” and “nice”. It’s lazy. The homeless child is not...

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How to be a content writing superstar

Do you want to be rich? Famous? Have millions of adoring fans scream your name as you walk by? Then content writing is not the profession for you. But if you want to raise the bar for digital marketing in South Africa and help brands...

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