What The Brand Needed
In an increasingly competitive and digitally noisy retail and manufacturing space, there is a growing opportunity for customers and communities to become disconnected with brands and their online platforms.
Consol is facing increased competition from glass manufacturers, the low-price and convenience perception that plastic garners, as well an emerging youth market that has divergent habits, wants, needs and ways of expression from other groups of buyers.
With this in mind, they approached us to help them create a comprehensive and well-executed digital strategy to be able to compete and reach their target audiences, which included relooking at all their online touchpoints. As a result, we embarked on a journey with Consol to create a new website that would provide an easily accessible platform for people to discover their unique brand and product offering.