What The Brand Needed
The Search was a reality TV show, which followed the challenging journey of eight aspiring TV presenters as they competed to show why they should become the next member of the global E! family.
As part of their on-going commitment to bring DStv subscribers more local content, The Search: E! Host South Africa gave viewers a behind the scenes look at what it takes to become a presenter on the channel. The contestants in the series were pre-selected using some set criteria of both attributes and experiences, as given by E! head office.
The series launched 1st February and consisted of 6 episodes (2x60min launch / finale, along 4x30min). The campaign was driven through owned on-air support and social support through Facebook and Instagram, bought online and social, as well as through public relations activities and affiliate support. The campaign was concluded with a big live reveal party for the winner, which was held in Johannesburg.