INVESTEC YOUNG PROFESSIONALS

The Client

What The Brand Needed

Investec briefed Clockwork Media to help them create a campaign that would assist them in creating awareness about what Investec Private Banking can offer a Young Professionals and to position the brand as an aspirational and exciting brand amongst the target market on an ongoing basis, kicking off in March 2016.

Insights

Research

We identified that Maps Maponyane would be the perfect Private Banking brand ambassador to help draw in interest from the Young Professional crowd. To announce this partnership, we hosted a panel discussion with Maps, Deon Katz, Nicola Tager and Setlogane Manchidi to showcase Investec’s thought leadership in banking, careers and CSI, to which key media were invited.

Beyond this, we have also built strong media relations with titles we believe will best help us to continue to engage with our target audience, such as Destiny Man, True Love, CliffCentral, 5FM, and influential bloggers such as Timothy Maurice and Mzansi Girl.

The Results

What Happened

The campaign was highly successful, garnering great media coverage in excess of R500,000 on launch and has steadily maintained press coverage through the last 10 months, average 3:1 ROI each month.

The campaign has been so successful that it has expanded to include the #Reserved4me hashtag which has allowed the message to move beyond just young professionals into the student market as well.

The campaign was highly successful, garnering great media
coverage with an average 3:1 ROI each month

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