Is your website lame?
In the golden age of communication, your website should really be one of your main marketing concerns – even more so than snappy business cards and fancy schmancy email signatures. Yet, there’s still a tendency to ignore the worldwide web’s second greatest creation (it’s still only second to funny cat pictures) or dedicate little time to its effectiveness.
We are firm believers in the power of www. So here are a couple of tips on how to make a stupendous, non-lame company website:
Simple is synonymous with smart
From design to navigation, the site needs to be intuitive and straightforward. The three-click rule is particularly useful to implementing this, because good navigation should consist of three clicks or less. After all, it’s a website – not the Minotaur’s labyrinth.
Pixelation is a sin
Remember when we used to resize images so they could fit on floppy disks? Well, it isn’t 1995 anymore and technology has advanced to the point where quality trumps quantity. Website images need to be of good quality and resolution – it is a representation of your brand and will be judged as such. And please don’t pinch images from Google. Pretty please?
Refine your content…and then refine it some more
As much as you may love your company and want to write a Tolkien-length novel about it, the truth is, your audience doesn’t want to wade through all that content. The content needs to be punchy and concise – not longwinded and loaded with incredulous amounts of jargon that would make a lawyer blush.
Put the flash in the pan
Unless you’re showcasing Luke Skywalker’s lightsaber battles with Darth Vader, or a dancing baby Groot, the world will always hate start-up flash videos. Flash is outdated, takes up a ludicrous amount of time and almost always crashes (like a certain internet browser). Rather embed a YouTube video; it’s much better and less annoying.
Include a contact page
It may sound terribly obvious, but many websites fail to include a contact section. Make sure that you don’t leave it out.
If you’d like to discuss how your website could become cooler than the doge meme, get in touch with us.