LG OLED 4K TV LAUNCH

The Client

What The Brand Needed

With the home entertainment market saturated, we had to create an eye-catching campaign for the launch of the LG OLED 4K TV. OLED technology produces the deepest blacks and clearest colours as a result. We leveraged this, launching the campaign: “Perfect Black creates Perfect Nature”. The launch event highlighted the product in an unforgettable way, and media even got to walk away with their very own star named in their honour. Live tweeting and a video series from the event provided the digital integration that would drive sales.

Insights

Research

How does one begin to choose the best TV on the market? Because the OLED TV shows the deepest blacks and most pristine colours on the market, we based our event theme on this selling point. We created an experiential launch event that weaved in an astronomy theme with a talk from acclaimed international astro-photographers Tanja and Cory Schmitz, as well as a star gazing experience with expert Astronomer, Vincent Nettmann.

Bringing together the media as well as key retailers, we showcased the LG OLED 4K TV and provided an experience that demonstrated first-hand the quality the product especially the clarity of colour as per their strapline ‘Perfect Black reveals Perfect Colour’.

The digital campaign included live tweeting of the event which encouraged engagement from media and influencers. The whole event was filmed to form a video series which was subsequently rolled out on LG’s Facebook, Twitter and YouTube channels. Media attendees also went home with their own star named after them.