Business Connexion is Africa’s leading black-owned ICT services provider, with over 30 years of operational experience. It runs mission-critical ICT systems and manages products, services and solutions for JSE listed and key public sector organisations, parastatals and small medium-sized enterprises around the world.
Business Connexion Nigeria commissioned Clockwork Media to devise a social selling plan that would arm its sales team with the relevant tools to turn engagements on LinkedIn and Twitter into sales leads.
For three months, content was researched and created for the sales team to use as part of their social media interactions. Furthermore, key influencers and companies were identified for each vertical, and Business Connexion Nigeria was put in contact with the significant decision makers.
Sales leads were captured and new business was realised with companies, such as EasyFuel and Galaxy Backbone. In addition, Business Connexion Nigeria’s sales team acquired the necessary skills and social media etiquette to continue social selling in their own capacity.