Dimension Data is a global company that specialises in providing IT services. It uses key partnerships to develop solutions in the areas of collaboration, security, customer solutions, network integration and cloud services.
Dimension Data’s end-user computing (EUC) business unit has successfully established itself as a leader in mobile workforce solutions, using its ‘workspaces for tomorrow’ proposition. In 2015 the company approached Clockwork Media with two key objectives in this area: demonstrate global thought leadership in the enterprise mobility arena and generate sales leads.
From the start, Clockwork Media knew that the campaign would have to be ambitious in order to meet these objectives. Here, our integrated capabilities proved invaluable in conceptualising a worldwide campaign, involving content strategy and production, design and development, digital execution and paid advertising.
The 2015 Mobile Workforce Campaign spanned four action-packed months. We partnered with a recognised IT research company to generate a comprehensive report on the state of end-user computing in the workplace, conducted amongst 730 organisations worldwide. Once the data had been collected, we developed the 2015 Mobile Workforce Report itself, as well as its regional versions, in collaboration with Dimension Data’s senior global leadership team.
In order to generate engagement around the report, we planned and executed a landmark launch event. We invited international mobility analyst and expert Scott Bales to London, where the ground-breaking research was shared for the first time in a live global webcast, in conjunction with Dimension Data’s Chief Technology Officer – Ettienne Reinecke.
To drive people to the event, we created multiplatform content aimed at disseminating the report’s insights, including whitepapers, blog posts, infographics, PPC social content, influencer engagement, animated videos and gifs.
To further align Dimension Data’s messaging with the report, we rebranded and redesigned the existing workspaces for tomorrow microsite. This was executed with the intention of generating leads, driving viewers to sign up for the event, and convincing users to download the report.
The campaign was highly successful in meeting Dimension Data’s objectives. The microsite and supporting content performed well, with one infographic cementing itself as one of the top four Dimension Data presentations of all time, with minimal ad spend.
In terms of lead generation, more than half of the targeted marketing contacts downloaded the whitepapers from all regions – resulting in over 2000 report downloads. Press activity was high, with over 10 000 total views over the course of the campaign. Social media growth was also impressive. During the campaign’s timeframe the EUC Twitter community grew by 60% and its LinkedIn showcase page by 78%. The strong results across the board prove the power of a unified content ecosystem in driving a single goal.