LG South Africa is the local division of the global technology company LG Electronics. The company develops and produces premium consumer electronics products such as phones, appliances, computer products and home entertainment.
LG appointed Clockwork Media in June 2014 to create marketing content to solidify LG’s position as the leading consumer electronics brand in South Africa.
Clockwork creates 15 articles a month ranging from general lifestyle articles on LG’s technological innovation and product releases to more focused pieces highlighting specific LG products and appliance care guidelines.
The content has secured placement in key media publications, furthering LG’s brand strategy and increasing its media footprint.