Philips is a global technology company that focuses on the areas of lighting, healthcare, and consumer lifestyle. It is one of the largest consumer and healthcare product companies in the world and recognised for its sustainability efforts.
Philips engaged Clockwork Media, under the umbrella of the OneVoice consortium, to create and design content for its @Philips Twitter account surrounding the SXSW Interactive event held in Austin, Texas.
Clockwork Media created a Twitter strategy to highlight the events and talks at the festival. We created agile and responsive content around real-time events to engage Philips with Festival goers and media influencers around the world.
Through creative content and custom-designed imagery, Philips were able to engage in tech conversations and share in industry stories, by showcasing innovations that were revealed throughout the festival.