Sony Computer Entertainment is a global leader in home entertainment, selling millions of consoles and games every month. Ster Kinekor Entertainment holds the local distribution and brand management rights to PlayStation in South Africa.
In March 2012, Ster Kinekor engaged Clockwork Media to grow and manage PlayStation South Africa’s social media channels. The agency mandate was to drastically increase the social media footprint for the brand, with key performance indicators including audience growth and increased engagement.
Clockwork Media manages strategically delivered content and engagement schedules for all PlayStation South Africa’s social media platforms. In conjunction with content, which focuses on audience engagement and targeted online advertising campaigns, Clockwork Media continues to manage one of the most prolific social media presences in the South African entertainment space.
By implementing a well thought out communications plan, aimed at engaging the entertainment sector at a deeper level and controlling a targeted Facebook advertising campaign, Clockwork Media has grown the PlayStation Facebook community from under 2000 to over 30 000 followers in under two years.